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The South American Football Confederation (Conmebol) has announced that Sportradar will be the exclusive global audio and video (AV) and betting data rights holder.
The multi-year exclusive agreement encompasses Conmebol Sudamericana, Conmebol Recopa, and both the men’s and women’s tournaments at Conmebol Libertadores.
This will also mark the launch of domestic AV betting rights for Conmebol matches in the region.
José Astigarraga, Secretary General of Conmebol, said: “We are glad to strengthen the relationship with Sportradar, one of the best companies in terms of technological innovation and transparency in global sports betting.
“We are sure that the prestigious Conmebol club tournaments, with more than 60 years of history, will be a great showcase to be able to get closer to the true fans of South American football.”
Sportradar has worked with Conmebol since 2019, providing the confederations with compliance, risk and governance services.
Carsten Koerl, Global CEO of Sportradar, said: “We are delighted that Sportradar has been selected as the official partner who can support the most historic club tournaments in South America.
“Sportradar has more than 20 years’ experience building innovative products from data, and as the market leader, we are best positioned with the technological expertise and industry relationships to help Conmebol expand its reach.
“South American football has one of the most passionate fan bases in the world, and we look forward to working closely with the federation to support their engagement.”
This announcement comes only a few days after Sportradar held a webinar on the importance of paid socials, which explored the relationship between different platforms and fan engagement.
