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The Italian football giant has officially entered Sorare’s NFT-based fantasy football game, where users can “collect, trade and play with officially licensed digital cards as part of an immersive worldwide gaming experience,” the club noted.
The deal starts from the 2022/23 season, and further strengthens the “connection between the international Rossoneri fans and the club they love in the digital world.”
Sorare Head of Business Development Michael Meltzer commented: “We’re building a gaming experience fueled by passion where fans can connect with football and a global community.
“On Sorare, they can truly own the game. We’re proud to partner with the legendary AC Milan to help them connect with fans globally through the future of football collectibles.”
Combining digital collectibles with fantasy sports, Sorare has reached over two million users around the world with 260 partnering sports organisations since its foundation in 2018.
“We are delighted to welcome Sorare into our exclusive family of Premium Partners,” said AC Milan Chief Revenue Officer Casper Stylsvig. “Today marks the beginning of a new journey with an exciting and young brand that is at the forefront of the NFT revolution and that has been able to merge digital collectibles and fantasy sports.
“As an innovative club, this is a sector that we are exploring with a clear strategy in mind, with the goal to offer our over 500 million fans across the globe with exciting additional ways to engage with their club. That is why we are pleased to partner with Sorare and introduce their digital collectibles to our fanbase.”
The partnership follows an agreement signed in May 2022 between AC Milan and Betsson, with the operator becoming the club’s Official Regional Partner for Latam.
