The made-in-Ontario casino and sportsbook gaming platform will provide players with a “uniquely local, premier user experience,” a statement from the group read.
As well as playing games, players will be able to enjoy timely and relevant sports betting insights and content on the platform.
“The NorthStar Bets brand pays tribute to our local roots, as a proudly Canadian-owned and operated brand, we take great pride in providing Ontarians with a hyperlocal gaming experience,” said Michael Moskowitz, CEO and a Founding Partner, NorthStar Gaming.
“We hope to inspire a sense of home team pride in our players as they discover our platform and unique NorthStar Bets content.”
NorthStar Gaming has also launched an integrated content arrangement with Torstar Corporation. As part of the omnichannel advertising and marketing services deal with the company, thestar.com readers will be able to access sports betting and wagering content created by the NorthStar Bets content team.
Following the launch of the new NorthStar Bets platform, thestar.com will feature additional betting content. This includes daily picks and videos of important players, teams and events.
Torstar Interim CEO Lorenzo DeMarchi commented: ”We’re very excited to work with NorthStar Gaming as they prepare to launch a market-leading online gaming business in Ontario.
“With Ontario’s regulated online gaming and sports betting market set to open this spring, we’re sure there will be strong interest from our Toronto Star readers, particularly our sports readers, in the growing popularity of wagering content. Now, with the NorthStar Bets integration, readers will have access to gaming related insights and storylines at their fingertips.”
