The deal, which will stretch over multiple years, will see FanDuel continue as the official sportsbook of Pat McAfee Inc. (PMI) and the Pat McAfee Show, as well as significantly expanding upon the previous deal with the inclusion of a formalised content partnership.
In additional to being the official sportsbook brand, FanDuel and PMI will deepen and evolve the integration of aspects such as odds boosts and other promotions across PMI’s platforms. The partnership will also create new shows and segments, including annual special editions to support key events. Also included is the potential to develop live events tours and roadshows throughout the year.
Mike Raffensperger, Chief Marketing Officer, FanDuel Group, said: “Simply put, Pat McAfee is the sports media industry’s fastest growing star and we’re thrilled to deepen our relationship with him as our exclusive partner. Pat and his team champion the FanDuel brand and together we’ve developed ground breaking content experiences for his audience and our customers alike.”
McAfee, who played his entire professional career for the Indianapolis Colts in the NFL, commented: “This new deal with FanDuel will afford us the opportunity to take things to a different level. We are incredibly lucky the exclusive Sportsbook of our show remains the #1 Sportsbook in America. I’m excited for the future.”
Prior to this partnership extension, FanDuel and PMI had worked together for a number of years, with the Pat McAfee Show building a reputation as the gold standard of integrating live odds and sports insights.
Flutter Entertainment operates around the world, owning Paddy Power, Betfair and Sky Betting & Gaming in the UK and Ireland, as well as PokerStars internationally.
