Listen To Article
BetMGM has signed a partnership deal with Prove Identity.
This deal will aim to enhance the security measures at BetMGM, through the utilisation of the Prove Pre-Fill identity solution.
BetMGM hopes this will streamline the onboarding process for new customers, with possible rates as high as 79%.
Multiple companies have conducted research into the sign-up system for new players and found that one of the biggest reasons players abandon the process is because of complicated or slow forms.
Not only does a solution like Prove Pre-Fill speed this process up, but it can also help to prevent bonus and promotion abuse from customers.
Tom Hill, Prove Director of Digital Identity and Head of Sports Betting and iGaming, said: “BetMGM is an innovator in the space, always looking to find new and compelling ways to improve the online gaming experience.
“Prove Pre-Fill® is the latest example of that and allows customers to get access to the content they desire faster than ever before through the identity verification process, enabling them to take full advantage of BetMGM’s vast product offerings.”
The technology from Prove will undergo regulatory approval before being used by BetMGM in the US.
Adam Greenblatt, BetMGM CEO, said: “We’re committed to providing customers with a seamless and secure sports betting experience, and our partnership with Prove is a testament to that safe bet.
“Prove Pre-Fill® adds an extra layer of security, reduces sign-up abandonment, and improves the overall user experience by streamlining the identity verification and authentication processes.
“Users can now enjoy the BetMGM sports betting and casino experience faster and with greater peace of mind.”
Earlier this year, BetMGM published strong results from its fiscal year 2023 report, including $1.96bn in revenue.
