Scientific Games will continue to provide its sports betting technologies to William Hill in Europe, building on a long-standing relationship dating back to 2007.
Under the terms of the new agreement, William Hill will utilise Scientific Games’ OpenSports technology on a modular basis. This will enable William Hill to operate with a greater degree of speed and flexibility, including the capability to deploy proprietary products across multiple jurisdictions in Europe.
Jordan Levin, CEO of SG Digital, said: “We’re really building on one of our strongest relationships. The team at William Hill share an ambition to create next level player experiences and together, across sports and online gaming, we’re making that a reality.”
Ulrik Bengtsson, CEO of William Hill, said: “It’s a pivotal time for sports betting and online gaming providers. Scientific Games’ solutions provide us with the flexibility that is key to our growth strategy in the UK and Europe and we’re pleased to continue to use their products that will be provided on a flexible and modular basis to power our shared success in the years to come.”
