In the club’s upcoming Carabao Cup fixture against Rochdale on Tuesday 21 September, fans may notice a slight change to the team’s kit.
To help raise awareness of the charity’s work on World Alzheimer’s Day, Burnley players will wear the logo of the Alzheimer’s Society in place of the usual Spreadex Sports branding.
Alex Hyde-Smith, Director of Fundraising at the Alzheimer’s Society, said: “We can’t thank Burnley FC enough for giving us this platform to have our logo front and centre on such a special day for us at Alzheimer’s Society, as well as generously donating proceeds of the third kit to our vital work.
“As part of our Sport United Against Dementia campaign, we look forward to working more closely with the club, building on the fantastic work already being done to support people living with dementia in the local community.”
Burnley is also encouraging supporters to partake in the #MyTurfMemories campaign which highlights the importance of helping rekindle fond memories for people living with dementia.
The club’s Head of Commercial Partnerships, Ella Cummins, reiterated Burnley’s support for this cause and expressed gratitude to Spreadex for giving up its shirt space.
“We’re delighted that we are able to highlight such a valuable cause through the front of the shirt, and would like to thank Spreadex for making this possible,” said Cummins. “For many of us, this is a cause close to our hearts, and as a club we are looking forward to working closely with Alzheimer’s Society over the coming year on some great initiatives.”
In addition, the online sportsbook has pledged to make a charitable donation of £1 to Burnley FC’s wider community activities for every Carabao Cup bet placed with them on Tuesday.
Dave MacKenzie, Spreadex CEO, said: “We are really pleased to be able to continue to support Burnley FC’s fantastic work in the community and its charitable activities.
“Donating our shirt sponsorship space was something we were keen to do to mark World Alzheimer’s Day and I hope this initiative will raise important awareness amongst football fans.”
