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Sportradar has expanded its partnership with Caesars Sportsbook, part of Caesars Entertainment, to appoint Sportradar as an Official Supplier of Sports Betting Data from the National Basketball Association (NBA), Major League Baseball (MLB) and National Hockey League (NHL).
Through its partnership with the NBA, Sportradar will be able to provide Caesars Sportsbook with exclusive NBA tracking data.
This can be used to create new props and same-game parlays, supporting the in-play betting opportunities offered by Caesars Sportsbook.
Additional information provided by Sportradar will include pre-match data, content solutions, live match trackers and live data.
Ed Blonk, CCO at Sportradar, said: “As in-play betting increases in prominence in the US, the fast, accurate and reliable data that Sportradar curates will play a critical role in contributing to Caesars’ efforts to maximise revenue opportunities.
“We look forward to working closely with Caesars to help them deliver engaging experiences for customers while we monetise our league partnerships.”
These include statistics such as speed, distance, drives, paint touches and defensive impact, all of which can affect betting odds throughout the games.
Kenneth Fuchs, COO & Head of Sports at Caesars Digital, said: “We’re always looking at ways to bring a best-in-class experience to our customers.
“Our partnership with Sportradar will provide us new and valuable data to further expand our unique offerings.”
Last week, Sportradar confirmed that it had been made the official partner of the South American Football Confederation.
