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FanDuel has signed a deal with IMG Arena, to integrate its Golf Event Centre into the FanDuel Sportsbook platform on 10 August.
This will provide fans with live betting markets on golf tournaments, including closest-to-the-pin, longest drive and the number of birdies.
In addition, the Golf Event Centre will host a range of data visualisations for fans, such as the ability to track each shot and course maps.
There will also be a live leaderboard that updates throughout the tournament, providing customised information on each participant.
Christian Genetski, FanDuel Group President, said: “As an Official Betting Operator of the PGA Tour, we’re continually looking for innovative ways to elevate the golf betting experience on our platform for fans during their favourite tournaments.
“By integrating IMG Arena’s Golf Event Centre into our sportsbook platform, we can offer fans access to a robust catalogue of live markets that will give them new ways to engage with the sport on every hole.”
The Golf Event Centre will launch on the FanDuel Sportsbook on 10 August, the starting date of the FedEx St. Jude Championship stage of the PGA Tour.
Brian Clayton, IMG Arena VP of Sales Americas, said: “Our Golf Event Centre is an industry-first product that enables interactive in-play betting on golf for the first time, bringing a new dimension to the golf experience for fans around the world.
“Now FanDuel customers can enjoy its immersive data-visualization features during the PGA Tour’s world-class tournaments, and benefit from unique markets to enjoy every shot, hole and player.”
Recently, FanDuel appointed Alison Kutler as its new VP of Sustainability and Responsible Gaming.
