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Gambling Zone, a sports betting and casino comparison site owned by Prime Gaming, has launched a new series alongside Press Box PR called In The Zone.
The video series will be hosted by Manish Bhasin, known for presenting the Premier League, who will interview prominent athletes and sporting celebrities.
The first episode features Jason Robinson, an ex-English rugby player, who discusess his success as the first ever black man to captain the English rugby ream.
Dom Aldworth, Prime Gaming Head of Brand Marketing said: “Manish Bhasin is a real professional and brings a huge amount of experience to the productions as an excellent host that will get the very best stories and punditry from a wide range of brilliant guests.
“As a new brand to the affiliate gambling sector, backing such a credible production hosted by Manish reflects the values of Gambling Zone and how we go about our business on a daily basis. We are extremely excited to be part of such an exciting project.”
As well as being co-produced by Press Box PR, the episodes will be filmed and edited by Twenty3, a London-based production agency.
Interestingly, Twenty3 announced a partnership with William Hill recently, in a deal that will provide the operator with Twenty3 Toolbox technology.
Jack Watson, Press Box PR Head of Content and Creative, said: “Sports fans now consume hundreds of pieces of video and interview content all the time and we’ve used our journalistic skills to ensure the editorial and production quality of In
“The Zone cuts through the noise and succeeds on multiple channels to promote Gambling Zone through quality owned content on-site and social media, and to deliver earned coverage in the biggest sports publications.”
