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Golden Matrix Group’s Meridianbet has launched its latest corporate social responsibility (CSR) initiative in relation to the UEFA European Championship 2024 (Euro 2024), which got under way on Friday.
The campaign, which is called “EURO 2024: Every Goal for a Better Tomorrow” will see the group donate €30 ($32.14) for every goal that is scored during the tournament in Germany.
The funds raised through this initiative will be used to improve primary living conditions, improve health services and support educational programs for those in need.
Another example of Meridianbet’s CSR work was last month when it unveiled a new humanitarian initiative titled “Scan. Help”.
This initiative was launched in collaboration with the Meridianbet Foundation, Expanse Studios and BC Crvena zvezda Meridianbet – aiming to provide support to maternity hospitals across Southeast Europe.
The company believes that “its path to becoming the most successful business in the industry is paved with sustainable practices,” and last year, it undertook 225 large-scale CSR actions involving community support and public advocacy, environmental sustainability, and social inclusion and diversity.
Meridianbet also has a platform called Meridian Donate which allows customers to actively participate in and fund various CSR activities.
In other news related to Euro 2024, the Kansspelautoriteit (KSA) announced a renewed focus will be placed during the international tournament on prevention, supervision and enforcement measures surrounding sports betting this summer.
