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Rollbit has been announced as the front-of-shirt partner for Southhampton Football Club. As part of the deal, the Rollbit logo will be featured on the front of the Men’s First Team shirts, as well as advertising and hospitality at the club’s stadium, St Mary’s. This deal is more significant than usual, given Southampton has just been promoted t
o the Premier League.
Rollbit offers a range of slots and gaming opportunities and has partnered with several sports and esports teams in the past. These include FaZe Clan, which currently boasts over 8 million YouTube subscribers, and SSC Napoli, with whom Rollbit signed a two-year deal in September 2023. However, this latest partnership marks the first Premier League team partnership for the operator.
Several other operators have recently signed kit deals with football teams around the world, in a bid to maximise revenue ahead of the decision to ban front-of-shirt gambling sponsors in the Premier League at the end of the 2025/26 season. These include OLBG’s front-of-shirt sponsorship of Lions Gibraltar FC, Net88’s sponsorship of Crystal Palace and Betsson becoming the front-of-shirt sponsor of Inter.
On this latest partnership, Rollbit Head of Partnerships Sam Norman said: “Rollbit is delighted to announce its latest partnership with Southampton FC following on from their incredible win in the playoff final.
“We feel Southampton is the perfect club to embark on this journey with as we look to continue to expand our presence globally with one of the Premier League’s most respected teams.”
Southampton Football Club CRO Greg Baker added: “We’re pleased to welcome Rollbit, a leader in the online gaming space, into the Saints family as our official front-of-shirt partner.
“This partnership marks a dynamic fusion of technology and sport, at an exciting time for the club as we embark on our journey back in the Premier League. Together, we look forward to creating unforgettable moments for our fans.”
